Product Range
Product Range and Quality Approach
Green Care Foods currently produces approximately five to six varieties of cookies. The product range combines millets and fruit-based ingredients with a focus on quality and natural composition.
Sustainable Production
Green Care Foods
Creating Nutritious Millet-Based Foods while Supporting Rural Livelihoods
Location
Bemetara, Chhattisgarh
Domain
Sustainable Production
Project Lead
Kalpesh Varu
Primary Focus
Millet-based and fruit-based food production
Beneficiaries
Ten local families, including eight women and two men
Products
Five to six cookie varieties
About the Project
About Green Care Foods
Green Care Foods is a food-production initiative based in Bemetara, Chhattisgarh, focused on developing natural, millet-based and fruit-based food products for the business-to-business market.
Operating for several years, the project currently produces a range of cookies made with ingredients such as millets, fruits and raw sugar. Its work combines healthier food choices with rural employment and local production.
The project operates primarily through a B2B model. This means its products are intended for wholesale buyers, retailers, institutions and other businesses rather than relying only on direct consumer sales. This approach can help the initiative build repeat demand and develop production more systematically.
Millets have long been cultivated and consumed in India and are valued for their nutritional qualities, adaptability and connection with regional farming systems. By incorporating millets into packaged foods, Green Care Foods seeks to make these ingredients easier to include in contemporary diets.
Core Work
What the Project Does
Rural Employment
Rural Employment and Community Impact
Green Care Foods currently supports ten local families through its production activities. The documented beneficiary group includes eight women and two men.
Current Challenges
Current Challenges
One of the project's main challenges is identifying the right market for its products. Natural and high-quality ingredients often make production more expensive than standard mass-market alternatives. This can make price competition difficult, especially when buyers compare products without considering ingredient quality.
Rural Employment
Rural Employment and Community Impact
Green Care Foods currently supports ten local families through its production activities. The documented beneficiary group includes eight women and two men.
For women in rural communities, local production work can create an opportunity to earn income without relocating to a distant city. It can also help participants develop practical skills in food handling, production discipline, packaging and enterprise operations.
As the enterprise grows, the quality and continuity of employment will remain as important as the number of people involved.
5-6
cookie varieties currently produced
10
local families supported by production activity
₹6 lakh
approximate SHAPE support provided
₹20-25 lakh
identified next-stage funding requirement
SHAPE Foundation Support
SHAPE Foundation's Support
SHAPE Foundation has provided approximately ₹6 lakh in support to Green Care Foods. This support has helped the project continue production and strengthen its basic manufacturing capacity.
Green Care Foods aligns with SHAPE Foundation's Sustainable Production domain because it connects food manufacturing with local livelihoods and more responsible ingredient choices.
Through its association with SHAPE Foundation, Green Care Foods can access not only financial support but also opportunities for strategic guidance, partnerships and wider visibility.
Future Plans
Future Plans and Growth Direction
Green Care Foods plans to strengthen both its products and its production system. Its documented future plans include improving packaging, expanding the product range and developing premium cookie lines using organic ingredients.
The project has identified a target turnover of approximately ₹7 lakh to ₹8 lakh, with an intended profit margin of around 20% to 25%. These figures should be treated as project targets rather than confirmed current performance.
The project has also identified an additional funding requirement of approximately ₹20 lakh to ₹25 lakh for its next stage of development.
The project should grow in a way that preserves its ingredient standards and community focus.
Improving packaging design
Strengthening product branding
Expanding millet-based varieties
Developing premium organic products
Improving production efficiency
Increasing machinery capacity
More Details
Key Product Elements
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Green Care Foods currently produces approximately five to six varieties of cookies. The product range combines millets and fruit-based ingredients with a focus on quality and natural composition.
Green Care Foods places importance on product quality, even though this can increase production costs. The project seeks to build a market that recognises the value of better ingredients rather than competing only through low prices.
The project's longer-term opportunity lies in creating a clear and trustworthy product identity centred on natural ingredients, nutrition and rural production.
Millet-Based Ingredients: Millets provide the foundation for several products. Their use helps connect modern packaged food with traditional grains.
Fruit-Based Products: Fruit ingredients add flavour and variety while supporting development beyond conventional refined-flour cookies.
Raw Sugar: The use of raw sugar reflects the project's preference for ingredients that are less heavily processed.
Quality-Focused Production: The project prioritises product quality and builds a market that recognises the value of better ingredients.
Natural and Organic Direction: Future product development includes higher-range cookies using organic ingredients and improved formulations.
Work Created Across Production Stages
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Ingredient preparation
Mixing and processing
Baking
Quality inspection
Packaging
Inventory management
Cleaning and production maintenance
Dispatch
Administrative support
Intended Social Impact
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Supporting local livelihoods
Increasing women's economic participation
Creating practical production skills
Strengthening household income
Building confidence and responsibility
Retaining economic activity within the local area
Creating experience in organised food manufacturing
Support Used For
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SHAPE Foundation has provided approximately ₹6 lakh in support to Green Care Foods. This support has helped the project continue production and strengthen its basic manufacturing capacity.
Green Care Foods aligns with SHAPE Foundation's Sustainable Production domain because it connects food manufacturing with local livelihoods and more responsible ingredient choices.
Through its association with SHAPE Foundation, Green Care Foods can access not only financial support but also opportunities for strategic guidance, partnerships and wider visibility.
Machinery
Staff payments
Production requirements
Operational expenses
SHAPE Production Principles
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Production should fulfil genuine human needs
Producers should receive meaningful livelihood opportunities
Natural resources should be used responsibly
Quality should not be sacrificed for unnecessary scale
Economic activity should contribute to local prosperity
Production systems should become increasingly self-sustaining
The Project Needs to Reach Buyers Who Value
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One of the project's main challenges is identifying the right market for its products. Natural and high-quality ingredients often make production more expensive than standard mass-market alternatives. This can make price competition difficult, especially when buyers compare products without considering ingredient quality.
The project plans to address these challenges through improved market strategy and stronger product presentation. Clear communication will be essential. Buyers need to understand why the product is different, who produces it and what value its ingredients offer.
Millet-based foods
Natural ingredients
Better-quality production
Rural livelihood impact
Responsible sourcing
Health-oriented product development
Additional Operational Challenges
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Packaging quality
Product positioning
Consistent demand
Distribution costs
Production efficiency
Shelf-life management
Quality standardisation
Access to institutional buyers
Working capital
The Project Welcomes Partnerships With
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Green Care Foods offers a practical example of how food production can connect nutrition, local enterprise and rural livelihoods.
By using millets, fruits and raw sugar, the initiative is developing products that draw from traditional ingredients while meeting the needs of present-day consumers. Its work also creates opportunities for local families, particularly women, to participate in organised production and build useful skills.
Food retailers
Wholesale distributors
Institutional buyers
Hospitality businesses
Nutrition and product-development experts
Packaging professionals
Quality and compliance advisors
Machinery providers
Social-impact funders
Rural livelihood organisations
Support Can Contribute To
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Production equipment
Packaging improvement
Product testing
Workforce development
Market access
Distribution development
FAQ
Frequently Asked Questions
Green Care Foods produces approximately five to six varieties of cookies using millets, fruits and raw sugar, targeting the business-to-business market.
The project is led by Kalpesh Varu.
The project currently supports ten local families, including eight women and two men.
SHAPE Foundation has provided approximately ₹6 lakh, used for machinery, staff payments, production requirements and operational expenses.
The project has identified a target turnover of approximately ₹7 lakh to ₹8 lakh with an intended profit margin of 20% to 25%. These are project targets, not confirmed performance figures.
The project has identified an additional requirement of approximately ₹20 lakh to ₹25 lakh for its next stage of development.
Contact Us
Connect with Green Care Foods
For product enquiries, wholesale partnerships, distribution, support opportunities or institutional buying, contact SHAPE Foundation.
Location Details
Bemetara,
Chhattisgarh, India
Phone: +91 75064 33814
Email: info@shape.earth
Support & Partner
Support Rural Food Production
Help Green Care Foods strengthen its production capacity, improve packaging and reach buyers who value nutritious, millet-based food and rural livelihoods.