01 / Model
The producer at the centre
Small makers often lack visibility, packing, certificates and bargaining power.
The platform tries to hold fair pay, transparent price, quality and the land together, without pretending money does not matter.
Exchange and Storage
Utsav.Earth
A fairer path from producer to buyer, based in Raipur, Chhattisgarh.
Location
Raipur, Chhattisgarh
Project lead
Achal Agarwal
Domain
Exchange and Storage
Focus
Fair producer–buyer exchange
Network
10 verified producers
Website
utsav.earth
About
About Utsav.Earth
In a long market chain, the buyer rarely knows who made the thing, how, or how much of the price reached the producer.
Utsav.Earth works to shorten that chain. Producers who work with care for people and land should be paid fairly; buyers should be able to see that. Exchange is treated as trust and quality, not only a sale.
SHAPE supports the platform in Exchange and Storage. The work is based in Raipur, led by Achal Agarwal.
Our work
How the exchange works
Producer first, checked listings, and SHAPE behind the platform.
02 / Onboarding
Ten producers, checked not only declared
Before someone is listed: practice, ethics, certificates, a site visit, production and quality checks, then ongoing contact.
Documentation recorded 10 producers.
An earlier target of 100 producers and 1,000 buyers has not been reached yet.
03 / SHAPE support
Exchange that can be trusted
Responsible goods often cost more because they skip cheap labour and cheap inputs.
The platform has to say why.
SHAPE has funded development and running costs.
About ₹30–35 lakh more is identified for the next phase.
Swipe to see more of the work.
Impact
What is documented now
Ten verified producers. Wider targets remain ahead.
10
Verified producers documented
100
Earlier producer target, still ahead
1,000
Earlier buyer target, still ahead
₹30–35 lakh
Identified next-phase need
Next
More producers, clearer stories, a stronger platform
Next: onboard more verified producers, help with packing and certificates, tell producer stories, and improve the digital platform and fulfilment.
More verified producers
Packing and certification support
Producer stories for buyers
Platform, logistics and price transparency
People before profit is not a slogan on the site. It is whether the person who made the thing was paid fairly.
FAQ
Frequently asked questions
A fair-exchange platform in Raipur, Chhattisgarh, connecting verified producers with buyers. Led by Achal Agarwal.
Ten verified producers at the time of the last documentation. An earlier aim of 100 producers and 1,000 buyers is still ahead.
Practice, ethics, certificates, site visits, production and quality checks, then ongoing contact.
Under Exchange and Storage, including platform development. About ₹30–35 lakh is identified for the next phase.
Contact
Connect with Utsav.Earth
For producers, buyers or support, see the site or write to SHAPE.
Visit utsav.earthJoin
Join a fairer exchange
Help onboard producers, reach buyers, or use the marketplace.