Green Care Foods, nestled in Bemitra, Chhattisgarh, has been diligently crafting nutritious millet and fruit-based foods for the past 3-4 years, embodying a proactive approach to healthy living. Specializing in a curated selection of 5-6 varieties of cookies, the organization places paramount importance on the quality of its offerings.
Looking ahead, Green Care Foods aims to bolster its presence by refining packaging, expanding product acceptance, and introducing premium offerings infused with organic ingredients, albeit at a slightly higher price point. The impact assessment delineates aspirations for business-to-business (B2B) production and wholesale distribution, setting sights on achieving a turnover of 7-8 lakhs with a healthy profit margin ranging from 20-25%.
At the heart of Green Care Foods' endeavors lie ten local families, comprising a gender-balanced workforce of 8 females and 2 males, all poised to benefit from the project's initiatives. Financial backing from SHAPE lays the groundwork for operational continuity, with an anticipated additional requirement of 20-25 lakhs earmarked for machinery upgrades, operational expenses, and staff remuneration in the forthcoming year.
Akin to the symbiotic relationship shared with the local families, Green Care Foods' sustainability blueprint hinges on the continuous refinement of production and marketing strategies to ensure a steadfast presence in the market post the initial funding phase. Valuable insights gleaned from the project underscore the importance of market identification and the steadfast adherence to quality benchmarks.
Green Care Foods' innovative product offerings, integrating millets, fruits, and raw sugar into delectable buttery treats, serve as a testament to their commitment to uniqueness and quality. An open invitation for community feedback fosters a community-centric ethos, further reinforcing their commitment to holistic development.
The project's positive environmental and social footprint is underscored by the incorporation of organic and high-quality ingredients, championing sustainability and well-being. Recommendations stemming from the impact assessment advocate for further market analysis, product diversification, and sustained community engagement, serving as guiding principles for long-term success.